Snap judgements.

In his new book, Blink, Malcolm Gladwell (author of The Tipping Point) explains that snap decisions are much more complex than we think and even when we believe we are talking rational, well-thought out decisions we may still be largely driven by the initial snap judgment. And he gives some really interesting examples. I haven’t read either of his books (they’re on deck) but his presentation at the recent SXSW Interactive conference was superb. A must listen.

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