Ian Kennedy was fortunate enough to be at the Bite blogging seminar in San Francisco this week pulled some golden nuggets from remarks by Doc Searls. I believe those that understand these ideas will thrive in the networked world, and those that do not…are fucked.
* On Blogging – email that I would write with “cc:world”
* On time it takes to blog – if you look at your email, the volume you put out in email probably exceeds what’s up on my blog.
* On marketing – it’s about conversations and not messages. Branding was a concept that P&G brought from the cattle industry. Branding is about putting out 8 boxes of soap and “singing about the difference.”
* On writing as content – John Perry Barlow once said that he never heard about content until the container business felt threatened. Once you start talking about “content” you’re already off base.
* On the Net – it’s a place, not a medium. The nodes of the net are not seperated by time or space, a blog post is immediate. You don’t send a message using “content.” You’re having a conversation in a place. You are “on the net,” you use real estate metaphors to describe the net.
As a parting thought, Doc described (paraphrasing) his life before blogging as one of, “pushing many big rocks a short way uphill” and his life now as a blogger as, “rolling many snowballs down a hill with the compelling ideas gaining mass as they roll downhill.”