Dave Winer’s Advertising-in-the-age-of-podcasts Manifesto might just be on the money.
“We’re seeking out commercial information all the time. When you look up a movie review, or choose a plane flight, shop for an apartment, pick a restaurant or review your stock portfolio, you are seeking commercial information. So, therefore, there’s nothing particularly bad about commercials.”
The rest of his manifesto takes about one minute to read.