BBC Radio gives podcasting a try.

“BBC Radio has for the last month been making some of its radio shows available for MP3 download. Is this news? Well yes, previously they’ve always streamed their content, so you had to be by your computer to receive it. With downloads you’ve been able to take it with you.” [via Scripting.com]

Our networks should be exploring podcasting but when I talk to people about it they think I’m nuts. The fact that BBC Radio is jumping in (and NPR and a shit-load of other pretty reputable broadcasters) is completely lost on them.

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