“World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else”

There are mistakes and there are mistakes.

Some mistakes we learn from. For example: Thinking that selling toys for pets on the Web is a great way to get rich. We’re not going to do that again.

Other mistakes we insist on making over and over. For example, thinking that:

…the Web, like television, is a way to hold eyeballs still while advertisers spray them with messages.

…the Net is something that telcos and cable companies should filter, control and otherwise “improve.”

… it’s a bad thing for users to communicate between different kinds of instant messaging systems on the Net.

…the Net suffers from a lack of regulation to protect industries that feel threatened by it.

–Doc Searls and David Weinberger