I’m looking for an interview with Faith Popcorn that appeared in the Wall Street Journal. You can read part of it here. The question/answer that I found most interesting was:
WSJ: What do you think about the advertising business today? How will it evolve?
Ms. Popcorn: I think it’s on its way to extinction. In three to five years you will see consumers rejecting advertising-which will cause agencies to scramble as they try to make a living. Right now, they are opening trend departments, public-relations arms and viral-marketing departments. It’s about trying to reinvent themselves — but they are very late to the game.