“…thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups.” It’s time to go back an re-read The Cluetrain Manifesto: The End of Business as Usual.
Just as there are a lot more smokers than we think there are, there are a lot of managers who secretly wish “this Internet thing” would go away. It’s just too darned easy for the worker bees to talk to each other and compare notes.
“Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.
Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.”
They long for the days when information could be controlled and managed. They quickly learn, as did Joseph Goebbels, that you can control the people if you can control the information. Now, this is a very un-cool view, so they all pay lip service to the value of the Net. But they’re like people that don’t really like dogs. They sort of lean back while reaching down to almost pet the animal. “Oh, what a nice doggie.” People that really love dogs almost always drop to the floor and let the dog lick their face. People who embrace and believe in the Internet are just as easy to spot. I’m betting the Net can route around clueless managers just like it routes around other obstacles.