Music Radio

The following thoughts on radio are by Bob Lefsetz. I searched –unsuccessfully– for the article or a website to which I could link.

“The only people who still believe in music radio are the conglomerates with monopolies and the major record labels. All the LISTENERS, the POTENTIAL listeners, think it’s a JOKE! If you’re listening to music radio, you’re the lowest common denominator. You don’t have a CD player in your car. Like everybody with any MONEY! And, unlike the sixties, almost NO ONE listens to music on the radio at home. Really. Pay attention. When do people listen to the radio at home. In the morning. It’s PERFECT. While you’re walking around the house, getting your shit together. And, is there any MUSIC in the morning? Almost none. Because the music being purveyed SUCKS! Music radio is a giant sinkhole. I can understand the majors wanting to reduce indie promo costs, but what I CAN’T understand is their reluctance to explore new avenues of exploitation. Look at the statistics. Music radio listenership keeps going DOWN! Kids especially don’t listen.”

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