Corporate blogs

From an article by Hiawatha Bray in the Business Section (The Boston Globe) on the Weblogs Business Strategy conference last week:

“Consider: Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste — because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You’ve mapped your workers’ brains. The company’s hidden experts will cheerfully reveal themselves, and the firm’s institutional memory gets an upgrade.” [By way of JOHO]

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