BMW Films: Hostage

And I thought you had to watch them in a theater or TV. But I was wrong. A few weeks ago I kept seeing a movie trailer for a film called Hostage. “We gotta see this movie,” I told Barb. Then I noticed it was showing at BMWfilms.com. Oh, shit. It’s a commercial. Never mind. No…mind. Go to BMWfilms.com and watch this eight minute… (movie? film? cinema? commercial?). I don’t what you call it but I watched three of these (about 8 minutes each) and I don’t remember when I’ve seen anything more entertaining. I won’t try to review these. Or categorize them. Just watch them. If these are commercials, they’re not like any commercial I ever saw. They did make me think about owning a BMW and that’s probably what it’s all about. My, my, but these were good. Directors like John Woo and Tony Scott (Spy Game, Crimson Tide, True Romance, Top Gun)…actors like Gary Oldman and James Brown. And I’m sitting here in front of my little Thinkpad watching these stream on a DSL connection thinking, “I could watch 90 minutes of this, easy.” So. Is this the advertising of the future? I don’t know now. But I’m thinking I would have paid to watch this BMW commercial and I’m already paying to not watch lots of other commercials. The winds of change are blowing.

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