Let’s go live.

I walked past a jewelry store in the mall this weekend and noticed a boom box sitting by the entrance. It seemed out of place. Then I noticed a young man talking on his cell phone but in a strangely animated way. He was doing what we used to call a “live remote” on a local radio station. “This is Bobby Steele and I’m live at Zales where they’re having a Sizzlin’ Summer Sooper Sale!” Many years ago I did my share of remote broadcasts but in those days it involved a lot equipment. Big speakers, antenna, transmitter, banners, cables, microphones, etc. Took a while to set up and take down. But there was –in our small town– a sense of something special happening. This guy before me is on…the…radio! How cool. The young man I walked past in the mall could have been any guy talking on the phone. To those listening on the radio he probably sounded just as dumb I I did with all the gear. But there was no magic happening there at the mall. Back to you.

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