Sales Training – Part Two. So you liked yesterday’s little sales pep talk, did you? Need a little more motivation? Try Boiler Room (2000), written and directed by Ben Younger and staring Giovanni Ribisi, Ben Affleck, Scott Caan, Vin Diesel and Nia Long. The movie was just so-so, but the scene in which Ben Affleck’s character (Jim Young) explains things to a bunch of trainees in a small-time brokerage house is… chilling.
Jim Young: “Goddammit, you fuckin’ guys. I’m gonna keep this short, okay? You passed your sevens over a month ago. Seth’s the only one that’s opened the necessary forty accounts for his team leader. When I was a junior broker I did it in 26 days. Okay? You’re not sendin’ out press packets anymore. None of this Debbie the Time Life operator bullshit. So get on the phones, it’s time to get to work. Get off your ass! Move around. Motion creates emotion. I remember one time I had this guy call me up, wanted to pitch me, right? Wanted to sell me stock. So I let him. I got every fuckin rebuttal outta this guy, kept him on the phone for an hour and a half. Towards the end I started askin him buying questions, like what’s the firm minimum? That’s a buying question, right there that guys gotta take me down. It’s not like I asked him, what’s your 800 number, that’s fuckoff question. I was givin him a run and he blew it. Okay? To a question like what is the firm minimum, the answer is zero. You don’t like the idea, don’t pick up a single share. But this putz is tellin me you know, uhh, 100 shares? Wrong answer! No! You have to be closing all the time. And be aggressive, learn how to push! Talk to ’em. Ask ’em questions… ask ’em rhetorical questions, it doesn’t matter, anything, just get a yes out of ’em. If you’re drowning and I throw you a life jacket would you grab it? Yes! Good. Pick up 200 shares I won’t let you down. Ask them how they’d like to see thirty, forty percent returns. What are they gonna say, no? Fuck you? I don’t wanna see those returns. Stop laughing, it’s not funny. If you can’t learn how to close, you better start thinkin about another career. And I am deadly serious about that. Dead fuckin serious. And have your rebuttals ready, guy says call me tommorrow? Bullshit! Somebody tells you th-they money problems about buyin 200 shares is lying to you. You know what I say to that? I say, hey look, man, tell me you don’t like my firm, tell me you don’t like my idea, tell me you don’t like my fuckin neck tie, but don’t tell me you can’t put together 2,500 bucks. And there is no such thing as a no-sell call. A sell is made on every call you make. Either you sell the client some stock, or he sells you on a reason he can’t. Either way, a sell is made. The only question is: who’s gonna close? You or him?! Now be relentless. That’s it, I’m done.”
Kind of makes me wonder if Ben Younger liked the Glengarry Glen Ross scene as much as I did.